The change of consumer behavior

Customer behavior have change significantly in past 20 years. When I was a child we had a land-line phone and use of Internet was minimal compared to nowadays. In 2015 people are in the Internet all of the time - their mobile phones are constantly connected and they are in the computer many hours in a day with connected to Internet. So, I say that the consumer behavior is transformed from paper reading to the Internet use. Nowadays the use of Internet happens with mobile for the reason that it is constantly with us. When people use the mobile and are connected all the time, marketing should happen in there too.

Watch the video for clarification:

Many people use nowadays twitter, Instagram, Facebook and Snapchat for example. And they use them with mobile mostly. So, when consumers are in the mobile the marketers should be there too. Also content marketing in social media should be attractive in visual way or other ways and the content has to stand out from other companies content. 

As the consumer behavior has changed radically, so are trends and always will change. I read Forbes article of "10 top trends driving the future of marketing" which says that marketers are constantly looking in the Future and I think they should be. 

The top trends that marketers should be take into account (by Forbes) are..

1. Mobile is going to become the center of marketing.

2.Transparency will dictate brand-customer relationship.

3. The need for good content will not slow down. ever.

4. User-generated content will be the new hit. 

5. Social will become the next internet. 

6. Brands will own their audience. 

7. Brands solely-focused on Millennials will go out of relevance.

8. Good brands will behave like product companies and not like service companies. 

9. Personalized, data-driven marketing will become more refined.

10. More accurate metrics will surface. 

I agree that mobile will become the center of marketing because you can see that nowadays people are always in their mobile. They are searching information, being in social media, texting, browsing news and so on... From the upper 10 trends for my opinion the most important are mobile and transparency which should both be noticed when doing content marketing. 

Here is other good video about trends in content marketing.

What I like to add to all trends: I think that the video material will become more important marketing strategy. The use of video can effect to human mind as it can manipulate the someones mind. So I thinks that videos are the best way to effect to customers and create credibility to them. Video marketing should be add to one of the important trends in content marketing and marketing in general.

-Mira Niemi-