I decided to write about how to do marketing in a fun way. LG is a great example for it. This company has showed us marketing can be humorous and entertaining
During these past years smart TVs have became more and more popular and LG has found a fun way to advertise them. LG is reinventing advertisements and commercials and came up with many extremely memorable and enjoyable ideas.
Maybe some of you remember the elevator prank where LG group set their new LG IPS monitors on the floor and it made it look like the floor collapsed under the people who were inside of the elevator. This got over 24 000 000 million viewers on LG's official website. People also shared this video a lot on on their social media profiles. It got a lot of positive attraction from consumers.
One year after LG came up with this prank where they faked a meteor crashing down to the earth in the middle of the job interview. Consumers loved this video as well. This video got very popular on social media as well. You don't need to scroll many comments down on youtube to see most of the people found their advertisements very entertaining and amusing.
LG has really succeed on their advertisements and hooking different kind of target groups up. On their marketing idea they surely bring out the high standard level of their TVs. The viewers can see how their TVs feel like they are not only TVs, it gives you a feeling everything you see could be happening in front of your eyes.
We have learned about marketing and consumerism in the digital era in chapter 1. There was a list of positive outcomes that LG meets in my opinion.
"In the book "Content Rules" Ann Handley and C.C. Chapman have listed the positive outcomes of a successful content strategy as follows. If a company does it successfully, then it can:
* Attract customers
* Educate buyers about a purchase they are considering
* Overcome resistance or address objections
* Tell the story of the company
* Create buzz via social networks
* Build a base of fans and inspire customers to like the company
* Inspire impulse buys"
If you want to know more about LG's marketing and how LG is dragging it into the 21st centure, click here!
During these past years smart TVs have became more and more popular and LG has found a fun way to advertise them. LG is reinventing advertisements and commercials and came up with many extremely memorable and enjoyable ideas.
Maybe some of you remember the elevator prank where LG group set their new LG IPS monitors on the floor and it made it look like the floor collapsed under the people who were inside of the elevator. This got over 24 000 000 million viewers on LG's official website. People also shared this video a lot on on their social media profiles. It got a lot of positive attraction from consumers.
One year after LG came up with this prank where they faked a meteor crashing down to the earth in the middle of the job interview. Consumers loved this video as well. This video got very popular on social media as well. You don't need to scroll many comments down on youtube to see most of the people found their advertisements very entertaining and amusing.
LG has really succeed on their advertisements and hooking different kind of target groups up. On their marketing idea they surely bring out the high standard level of their TVs. The viewers can see how their TVs feel like they are not only TVs, it gives you a feeling everything you see could be happening in front of your eyes.
We have learned about marketing and consumerism in the digital era in chapter 1. There was a list of positive outcomes that LG meets in my opinion.
"In the book "Content Rules" Ann Handley and C.C. Chapman have listed the positive outcomes of a successful content strategy as follows. If a company does it successfully, then it can:
* Attract customers
* Educate buyers about a purchase they are considering
* Overcome resistance or address objections
* Tell the story of the company
* Create buzz via social networks
* Build a base of fans and inspire customers to like the company
* Inspire impulse buys"
If you want to know more about LG's marketing and how LG is dragging it into the 21st centure, click here!
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