Few days ago I googled for gym
shoes. Now when I sign in to Facebook or go read the news (www.iltasanomat.fi)
I get ads related to my search. Sometimes these ads are useful. On the other
hand, I wonder should we be worried about how much companies know about us
these days.
During these first assignments I
have learned that in business everyone is involved in marketing. Marketing has
changed dramatically and technology is creating new ways to get closer to consumer.
Nowadays marketing is about interaction and sharing.
Social media can create huge buzz
in a short time. Few years ago Coca-Cola had a vision. They wanted to think
that in America, everyone is equal, no matter the skin color or birth country.
Coca-Cola used national anthem in their ad and showed ethical minorities
singing it. Crowd did not take this message well. Some people felt that video
was offensive and national anthem was ruined. Anyhow, Coca-Cola got lot of
attention with this and lot of hits in Youtube. Is there such thing as bad publicity…
I once tried to write a blog. I
noticed that it was really hard to get readers/ followers. I guess that's what
content marketing is all about; you need to know what attracts people.
Successful marketing by Oreo.
Good examples. Any kind of buzz - negative or positive attracts attention of crowds. Hopefully you don¨'t give up after the first blog - when you offer content that others find useful and interesting you're bound to get followers.
VastaaPoista