An other mention about airline companies and their marketing strategies

Airline Safety demonstration videos have been a subject earlier in the blog, but this is actually quite a huge area already that many of us doesn’t know about. That is why I want to bring up this subject again.

As earlier in the blog mentioned, many airline companies are already discovering this way with the videos to get passengers attention during the safety demonstration. Air New Zeeland is rated to have the best safety demonstration videos in the world, and they are even watched by people not even traveling with the company. Only because they are curious what everyone else is enjoying watching and talking about. This is also a very good marketing strategy for the company, as it shows how much they care about their passengers, how important the safety is, and how they want to entertain their passengers in an international way.

The airline companies are also focusing on interesting, and even funny advertisements on the TV.

This is a funny way to get passengers attention and reliability for the company that they actually know something about what the passengers are in need of. This video also shows that low-cost airlines are very reliable, as they compare two countries on their best sides (or what we like here in Finland). Usually when you mention “low-cost” airlines to passengers and consumers, they think that both the service and the safety is in a dangerous zone, and therefore prioritize a more expensive, even longer flight.

People should realize, trust and give new brands and companies a chance, and therefore we use video marketing and have marketing through the TV and mainly also through the social media.





-Maria