B2B and Social Media

I was inspired by another blog post here that was discussing similar things that I'm going to.
As I have some insight from a B2B company's marketing and social media uses, I decided to lay down some of my own thoughts about it.

I would say the efficiency of using social media tools in marketing for a B2B company can very much depend on what the company is doing and what kind of customers they have. If the company has only expensive products/services that are provided to other businesses, there might be some limits to the help of social media in the short run. Surely this doesn't mean that social media is useless, but it definitely will raise a question should the company put more emphasis on social media marketing or should they focus more on some other digital marketing tool, such as email campaigns.

If the company is B2B, but on the side they offer products/services to individual users, it makes a whole lot easier, and these companies of course should put as much emphasis on social media marketing as they can. And in these companies the idea of encouraging employees to post statuses on social media would be extremely helpful.

But the fact is that digital marketing is increasing and new ways to advertise and promote a company will be found. I believe that even the companies in the "boring" industries will have their share from the social media power tools after finding the right way of using them for their own good. What I mean by this is that making "boring" things interesting, and sharing them to the big crowd.

The company I work for has just recently started to increase their use of social media. But if they had started to emphasize on social media a few years back already, I would say that they might have a much bigger audience now. The company operates strongly in weather business, and from that I think they could come up with lots of interesting topics. At least I would.

One reason why B2B companies should increase social media marketing could be that, because social media is rather fresh marketing tool, a lot of young people are its' main users. So by broadening the brand and making people remember the company name and its' industry can increase the company operations in the future as the young people step into working life.

Maybe not the most coherent text that I've written, but I hope you get my point.

And in case you're interested in some B2B/B2C social media statistics from the US, I recommend to check this link



-Miikka