Content Marketing: Virgin America Safety Video
First I want to ask you all that " Who is afraid of flying?" Yes, I am afraid. Especially I am really afraid flying with any airline that is not Finnair, which is ( Yes, I know) really weird and maybe pointless. Because of this new policy in Virgin America Airline has a really good way to kick ass that a little fear bogey in us that is trying to beat you up. Watch it and tell me what you think.
I wanted to write about Virgin America`s Safety Video. I used their services last May when I was flying from Los Angeles to New York in USA. I was so terrified of this upcoming night-flight and remember just sitting there pale and like waiting for my up-coming executing. Then I headed my eyes to the small aisle waiting to see flight-attendants, but I could see only one. Suddenly the small screen in front of me started to show safety instructions and I was so ready leave my spot, but I did not. The music made me forget my anxiety and the video is quite funny too. Before I noticed the history was made on. I was sold.
Virgin America Airline is North-American Airline that offers cheap flights only inland. Their head station places in San Francisco´s Airport. The company was established in 2004.Virgin America´s Airline´s company slogan is A Breath of Fresh Airline.
A Breath of Fresh Airline it was. Well to me it was fresh and exciting, because I had not experienced it before even that I have traveled a lot. I hope it will be funny and exciting on the second time and many other after that. I hope we don´t get bored to see this kind of videos on the plane time after time. Because if we get bored, do we really get the message then? The message on the video was not to panic, because there was professional stuff on the board and they would help us if something should happen. Still I can´t be sure that these videos are really giving the right information especially if something should happen and people got panic. Also is it right ethically to put so much money to this safety video and sack flight attendants? In that flight had so little amount of flight attendants that you obviously noticed it and wondered if the video was to blame.
Virgin America Airline´s is brainchild of the British entrepreneur Richard Branson`s. He really hit the home run by this vision. Honestly no one could expect the least from him. After all he is the brains/owner of The Virgin Records. You would think that he knows all about making music videos and making money too. Maybe all this publicity around this video has gave him a lots of extra customers. Otherwise its wasted money.
Anyway I´m looking forward to see Finnair doing this kind of video of the safety instructions. I wonder when they have time and money to put to that kind of effort.
It was interesting to read your input, and also discover your fear of flying. This is a nice video, and many airline companies are actually already discovering this way to get passengers attention and publicity. Companies are developing their services all the time, and I'm sure that also Finnair will have some kind of a safety video like Virgin America one day!
VastaaPoistaI also want to mention that a lot of passengers also don’t realize that the cabin crew and flight attendants are in the airplane mainly for safety reasons. Therefore, if it is a smaller plane, it doesn't require many flight attendants. The main point is that they can handle the safety and if needed, evacuate in a proper way. The flight attendants are also all very well trained (this is out from the subject of the marketing part, I know) but I just want to say that you shouldn’t need to be afraid of flying with other companies ☺
This is also something the airline companies should focus on more, just for the passengers knowledge so that they shouldn’t need to be afraid to book tickets with other unknown companies.
I travel a lot and have seen safety instructions many times, so nowadays I don't bother to listen or watch, because it is BORING and I already know what they are going to say.. (Have to admit that Air Estonia's Instruction was interesting only because their language and Just in case that their really small airplane with loud propellers would make a crash :) ) Virgin Air really hit the jackpot with this video.. I didn't know they could actually be funny or interesting. Well, everything is bigger in US.. Awesome example!
VastaaPoista