Video is the future of content marketing

Video marketing is effective way to reach target audience. Online video has been growing as marketing channel lately. More than half of the companies are already using video marketing. Because videos attracts more attention than a picture or written text. It’s has higher retention rates (means the people who watch the video more than ¾) than many other marketing tools.

Video marketing is effective because it reaches a large number of customers and it evokes customers’ emotions. Evoking customers’ emotions gives video marketing personal level. Video marketing is most widely used online, especially in social media.

Online video grows the audiences because it’s easy to share and people likes to tell each other if they find something interesting. Usually, there is a story in video marketing which evokes people's emotions. And evoking emotions gets people talk. Companies should take advantage of that people trust above all other rather than commercial advertising. Word-of-mouth marketing is one the most valuable form of marketing.

Benefits of video marketing (for instance):

·        -  it’s a large target group online

·         - optimizing a target group

·         - video is more interesting
             - higher retention rates

Drawbacks of video marketing (for instance):

·       

            - video making might be expensive

·         - making video takes lots of time

      - differences between browsers, viewing the video

 https://www.youtube.com/watch?v=s4xnyr2mCuI

I think this video captures consumers’ attention and it attracts to watch the end of the video. There is the story behind and the video shows the set of the values. I recommend you to take a look at this video!

-Petra Forsius-